How FinEdge Makes Money

How We Make Money

FinEdge's revenue model is straightforward, transparent, and designed to support long-term investing relationships.

We earn through commissions paid by Asset Management Companies (AMCs) when investors choose to invest through FinEdge using Regular mutual fund plans.

There are no advisory invoices, subscription charges, or hidden platform fees paid directly to FinEdge.

How It Works

Every mutual fund has a Total Expense Ratio (TER).

The TER is a regulated annual fee charged by the mutual fund to cover the cost of managing and operating the scheme. In Regular Plans, it also includes the ongoing distribution and servicing costs paid to distributors such as FinEdge.

Our revenue comes from this distribution component of the expense ratio.

The expense ratio varies across mutual funds and categories, but the principle remains the same.

For the latest commission disclosures, please click here.

What Does This Mean In Practice?

The cost of ongoing advice and servicing is already built into the mutual fund's expense ratio for Regular Plans.

This means there are no separate advisory bills, platform subscriptions, or hidden charges paid directly to FinEdge.

The exact expense ratio varies across mutual funds and categories, and so does the distribution component. This is determined by the mutual fund and applicable regulations, not by FinEdge.

In other words, our revenue forms part of the existing cost structure of the mutual fund rather than being an additional fee charged to you.

Direct Plans and Regular Plans

FinEdge provides investment guidance through Regular mutual fund plans.

Regular Plans include the ongoing advisory, servicing, portfolio reviews, and long-term support provided by a mutual fund distributor.

Direct Plans are available for investors who prefer to invest independently without ongoing guidance from a distributor.

Both invest in the same underlying mutual funds and are managed by the same fund managers. The difference lies in whether the investor chooses to invest independently or with ongoing professional guidance.

What You Receive In Return

Our role extends far beyond helping you invest.

Throughout your journey, we work with you to:

• Understand your financial goals and priorities.
• Build a personalised investment plan.
• Structure portfolios around your goals rather than products.
• Review your investments periodically.
• Help you navigate changing markets and life events.
• Provide ongoing reporting and portfolio visibility.
• Support better long-term investing decisions through behavioural guidance.
• Help you stay aligned to your financial goals over time.

Investing is rarely a one-time decision. It is an ongoing journey that benefits from structure, continuity, and thoughtful guidance.

How We Keep Our Interests Aligned With Yours

We have built the best investing practices into our process.

Every plan starts with understanding your goals, financial situation, time horizon, and risk comfort. Our investment process and review frameworks are designed to keep decisions structured, consistent, and aligned to your long-term goals.

Our Investment Managers do not have sales targets. That means their role is not to push products or transactions, but to guide you with your best interests at the centre.